SupplyChain Magazine March 2020 | Page 67

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– particularly for air cargo companies that have been slow to digitalise – it is also an opportunity to give customers a better delivery experience .”
Despite the slow year , there are positive signs that confidence and orders in air freight will bounce back in 2020 and beyond . However , Alexandre de Juniac , IATA ’ s Director General and CEO is under no illusions about the challenge ahead for the air freight industry . “ Trade tensions are at the root of the worst year for air cargo since the end of the global financial crisis ,” said Juniac in a press release . “ While these are easing , there is little relief in that good news as we are in unknown territory with respect to the eventual impact of the coronavirus on the global economy . With all the restrictions being put in place , it will certainly be a drag on economic growth . 2020 will be another challenging year for the air cargo business .”
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