INSIGHT
VISIBILITY – OMNI CHANNEL RETAIL
“ If you just walk into a distribution centre and you compared it to 10 years ago , it ' ll be completely different . Instead of moving pallets of shoes , you ' re now moving individual boxes of shoes . That has a substantial impact from a distribution standpoint . What we ' re seeing now is more and more automation . I think it ' s had a major impact on brick and mortar stores . Omni channel has challenged retailers to rethink how they use their stores as customers have become more demanding . From a supply chain standpoint , you better be prepared to meet that consumer need . That means things like network-wide inventory visibility . If you ' ve got 200 stores , can you look into every one of those 200 stores and tell me exactly what you have an inventory ?” better – not just who they are , but who they want to be . He begins by discovering the core value proposition and then building around that as a cornerstone .
“ The focus might be on transportation , it might be on manufacturing . At the end of the day , it requires one critical skill and that ' s listening – Being able to listen to your client , understand what they ' re saying , and then get to work on the problem solving ,” says Colehower .
More often than not , those problems have a common factor – visibility . Being able to see into your supply chain is one of the most important and significant benefits of the digital supply chain . Traditionally , Colehower admits that most customers , around 90 %, are still at the stage where they only look one
32 March 2022