SupplyChain Magazine May 2017 | Page 71

USA and even their suppliers , can access central portals , offering 100 percent visibility and tying the whole supply chain together . He is also looking to add to Nutrabolt ’ s international supplier network , a move which will localise production and decrease shipping costs . Further still , the COO is targeting redundancy in the supply chain , mitigating risk in single source supplies .
“ Innovation is another area we want to continue working with the likes of Genysis on , getting them into the process earlier to tap their wealth of expertise ,” Bauer adds . “ These are the people working with the key materials day in and day out .”
New channels , happy customers As product formulas evolve , so do the channels in which Nutrabolt sells through . Although specialist retailers remain the company ’ s
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