SUPPLY MIDDLE CHAIN EAST the genius of Fetchr .” By using GPS , Fetchr is not only circumventing the problem of not having an address , it is also tapping into the mushrooming mobile market in the UAE .
The region has the highest level of smartphone penetration in the world , according to a report by Newzoo , and so Fetchr has a promising target demographic .
This successful concept has taken hold in the region , and for Al Rifai , there www . supplychaindigital . com 223