SupplyChain Magazine May 2018 | Page 224

A TECH-DRIVEN COMPANY
is one statistic that sums up the company ’ s success – its undelivery rate . “ For a traditional logistics company in the e-commerce market , the undelivery rate is anywhere between 25 % to 35 %. This means about 30 % of parcels never gets delivered either because the customer doesn ’ t want it , the delivery company cannot find the customer , or the experience has been so painful that the customer decided to cancel it . “‘ Cash on delivery ’ is the typical payment method for e-commerce in the UAE , and so if a parcel is undelivered that ’ s a huge cost . In contrast , our return rate is only about 6 %, which demonstrates how different we are .

A TECH-DRIVEN COMPANY

Like apps such as Uber and Deliveroo , the Dubai-based company uses an algorithm to match couriers with pick-up and drop-off points . Its basic service asks customers to choose a time slot and also offers the option to drop-off a package with a receptionist or a safe space .
224 May 2018