MIDDLE EAST

As well as this , the company ’ s Fetchr Now offering can also pick up your package in less than 45 minutes and deliver immediately to the recipient .

Being able to use GPS locations is important to the company – “ From a consumer perspective , it ’ s very important to have full visibility and traceability on where your order is and the estimated time of arrival ,” explains Al Rifai . However , the firm is also proud of its dynamic , technology-driven vision .

Disrupting ‘ the last mile ’ delivery industry , the firm partnered with Eniverse Technologies and Skycart last year to deliver the very first autonomous drone delivery service in the region .

It may be a while before you receive your first parcel by air as this technology is still in its early stages , but it clearly demonstrates Fetchr ’ s commitment to reinventing the logistics landscape with new technology solutions . “ We ’ re a technology-first company that happens to do logistics ,” notes

Al Rifai . “ Everything at Fetchr is cloudbased , dynamic , and run by algorithms whereas many other logistics companies are based on pen and paper . “ Being dynamic is so important to us ,” he continues . “ It means we can adapt to consumer requests , whether that ’ s changing a location or bringing a new task to the system .

“ We ’ ve made the platform scalable but perhaps , most importantly , we ’ re building something that we wish we had when we ’ re on the other side of the table .”

Hailed by Fortune as the ‘ next desert unicorn ’, Fetchr has come a long way since its humble beginnings . Like many tech startups , the first few years of the company ’ s life were challenging ones , Al Rifai says candidly , but since then its promising concept has helped it achieve worldwide success . “ We started Fetchr with three developers and six years later we now we have close to 3500 employees ,” he

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