QATAR AIRWAYS
to vendors who are associated with major issues such as child labour , environmental concerns , bribery and discrimination .
“ We wholly reject these kinds of unethical practices ,” says Benkoussa . “ We are very fair when we tender a supplier and don ’ t discriminate based on its location . We make sure we give suppliers the chance to introduce the best offer and best practices that they can for Qatar Airways .”
Qatar Airways ’ suppliers also recognise its underlying desire to innovate . By meeting its demands and developing new and exciting products , it is these relationships which are helping to propel the company forward , distinguishing it as a customerfocused , customer driven-airline .
Q-Suite innovation None of the company ’ s products exemplifies this more so than its highly-anticipated Business Class Q-Suite .
Debuting a year ago at the ITB travel trade show in Berlin , the pod-like suites promise more privacy , choice and personalisation to travellers . Benkoussa says that it ’ s products like the company ’ s Q-Suite which are helping to up the ante in the travel sector .
“ Although it ’ s in business-class , it is very much a first-class product ,” he notes . “ Qatar Airways is always enhancing and innovating the latest trends in the aviation industry and that is thanks to the relationship we have with the suppliers as well as the entire team at Qatar Airways .”
Consistently trying to deliver high-quality whilst balancing a healthy finance book , Qatar Airways also ensures that its economy fliers also receive its renowned five-star treatment .
Benkoussa says that this is clearly illustrated by the company ’ s new and improved economy class menu , which is going the extra mile for its customers .
“ We introduced cost-saving measures but we also upgraded the product itself ,” explains Benkoussa . “ The quantity will be upgraded and
252 May 2018