SupplyChain Magazine May 2018 | Page 270

ECOM TRADING
services target directly at older farmers and absentee farmers , ones that still require farming to survive but don ’ t have the same level of capabilities to run it themselves .
ECOM will completely manage the farm and return all the revenue back to the farmer in a clear , transparent and accountable way , continuously improving the prosperity of those farmers .
“ The model that we use really looks at how a business can actually improve the rural prosperity and livelihood rather than rely on an NGO to do this ,” says Muzzammil . “ That ’ s what we are trying to achieve in Ghana . That ’ s the end goal .”
As Muzzammil noted , ECOM has achieved a 300 % growth
270 May 2018