AFRICA
The ECOM Global board members visited Ghana to appreciate and encourage the team to achieve the purpose of increasing rural prosperity
over the last four years but what can he attribute this success to , and how is this measured ?
He looks along the value chain of ECOM and points to a spirit of entrepreneurship . ECOM strives to create entrepreneurs at the district level across Ghana , with micro-entrepreneurs at village and society levels .
“ We ’ re not envisaging everyone to become an employee of ECOM ,” he says . “ Rather , what we are doing is creating businesspeople in every village . This is close to 6,000 micro entrepreneur network and these people are engaged in purchasing or selling and , in the future , will help the farmers through training and managed services .
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