Richard Howells , Vice President of Solution Management at Digital Supply Chain , SAP , discusses the logistical challenges facing the organisers of Fyre Festival , and the lessons to be learned from its failure

In April 2017 , the attention of the world turned to the island of Great Exuma in the Bahamas , where a logistical tragedy of spectacular proportions was unfolding . Billed as a luxury , immersive music festival , held over two “ transformative ” weekends on the “ boundaries of the impossible ,” Fyre Festival promised to be the ultimate getaway experience on a private island once owned by Pablo Escobar . Intended as a promotional event for co-founder Billy McFarland ’ s celebrity booking company , Fyre Festival boasted an A-List lineup including : Pusha T , Tyga , Desiigner , Blink-182 , Major Lazer , Disclosure , Migos , Kaytranada and Lil Yachty . A promotional video filled with Instagram influencers , speedboats and ( a true masterstroke ) adorable baby pigs . Tickets sold for between US $ 500 and $ 1,500 , with VIP packages costing as much as $ 12,000 for private airfare , luxury accommodation and gourmet meals prepared by celebrity chefs , including Bahamian sushi and roast pig .