“ The fact that they chose a remote island , which was meant to be the attraction , was a major issue ”
— Richard Howells , Vice President of Solution Management at Digital Supply Chain , SAP
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Fyre Festival promotors , Ja Rule ( left ) and Billy MacFarland
To the horror of the several thousand Instagram influencers , paying guests and local Bahamians , the festival weekend unfolded into one of the most dramatic and highly-publicised calamities in recent memory . Pablo Escobar ’ s private island turned out to be a strip of land on Great Exuma , in spitting distance of a Sandals resort ; the luxury accommodation turned out to be a waterlogged shanty town of repurposed hurricane tents ; and the gourmet food distributed to guests took the form of a cheese
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