CLICK TO WATCH : ‘ FYRE : THE GREATEST PARTY THAT NEVER HAPPENED – NETFLIX OFFICIAL TRAILER
“ The reality is that they didn ’ t realise how big a job it was to plan this type of event . They announced it five months in advance and to execute an event like this on the mainland is a 12-month exercise ”
— Richard Howells , VP of Solution Management at Digital Supply Chain , SAP
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February , Ja Rule revealed to TMZ that he is working on the launch of a new app-driven booking service ( which has been noted for its similarities to McFarland ’ s Fyre service ) Iconn , and is planning a festival to launch the service . The mogul told TMZ that “ in the middle of chaos , there ’ s opportunity .”
In order to better understand the logistical complexities faced by the organisers of Fyre Festival , and how an organisation looking to replicate the experience ( without brand-destroying backlash ) could proceed , we spoke with Richard Howells , Vice President of Solution Management at Digital Supply Chain , SAP . “ I ’ ve been working for SAP
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