PROCURMENT TRANSFORMATION

40 for 15 years . I work in the digital supply chain , which includes the entire vertical ; the full life cycle of a product or asset from design to deployment , including the sustainability element ,” Howells says . He has worked in the supply chain and manufacturing space for over 25 years and is currently focused on driving the market direction and positioning of SAP ’ s Supply Chain Management and IOT solutions . Howells ’ philosophy at SAP is that customer experience is growing in importance as multiple verticals move away from one-time sales towards a service model . “ It ’ s not just the automotive industry where you ’ re leasing cars . Everything can be leased . If you don ’ t go to that point , you ’ re still trying to design smarter products to provide a better customer service ,” Howells says . “ It ’ s just a different way of engaging with customers , providing a better customer experience and differentiating yourself from the competition . It ’ s what millennials and Gen Z have come to expect .”

Turning to Fyre Festival , an event which , according to Howells , failed to meet the expectations of its millennial

— Richard Howells , VP of Solution Management at Digital Supply Chain , SAP

MAY 2019