Putting out fires : Founder Billy MacFarland attempts to calm a crowd of irate attendees
target audience , he explains that the event was by no means doomed to failure , and could have been salvaged by better organisation and understanding of its supply chain . “ Many of the problems could have been overcome ,” he insists . “ The fact that they chose a remote island , which was meant to be the attraction , was a major issue . They didn ’ t think of the logistics of actually executing an event on that island where there was zero infrastructure . The plan was to import absolutely everything , from portable toilets to water , which was a logistical nightmare . Then they moved it to a bigger island ,
and it happened to be the same week as the biggest event of the year on that island , their regatta .” Poor planning and understanding of the task undertaken are the first major issues that Howells identifies . “ The reality is that they didn ’ t realise how big a job it was to plan this type of event . They announced it five months in advance and to execute an event like this on the mainland is a 12-month exercise . They had no experience . You ’ ve got to have accommodation for guests , staff and entertainment , but you ’ ve got to plan for the right amount of accommodation . You ’ ve got to plan for the right amount
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