SupplyChain Magazine November 2015 | Page 26

TECHNOLOGY
Web / hybrid apps are typically easier to manage
sessions are invaluable and not subject to compromise .
Best practices Once you have a professional partner , the design process can begin in earnest . Because the design and functionality of the app itself will be heavily based on the input that you provide to your app design professionals , it is important to keep some basic principles in mind when communicating your needs and priorities .
Going native ? Determine what kind of tech platform your app will be built on , a native app or a web / hybrid app . Native development utilises languages and tools specifically designed and provided by the platform for developers to work with . They tend to be pricier up front , but they normally provide a greater level of speed , scalability and responsiveness . On the other hand , web / hybrid apps are typically easier to manage from a business standpoint
Pain and purpose . The best apps are designed to solve problems . They are created by a design process that is purpose-driven instead of feature-led . Not every great feature has a function . Starting with specific features in mind and trying to make them address your needs will not work . Instead , consider industry and customer pain points — like freight and shipment tracking — and design the app to fix those issues . Everything in the app should have a purpose .
Know your audience ( s ). Consider your audience at every step in the app development process . Large logistics platforms have multiple
26 November 2015