SATELLITE A COMPETITIVE NAVIGATION APP-VANTAGE TECHNOLOGY
“ When developing the Badger app , we understood the need to work for multiple audiences ”
groups involved : C-suite executives , drivers , logistics managers and more . When developing the Badger app , we understood the need to work for multiple audiences for multiple functions — all to solve one specific need : better freight tracking capabilities through smartphones . Define success . Define what success means . You likely do not want just downloads , but actual users . To many , success means revenue . If you know what success looks like , the features will fall into place .
Consequently , it is important to have an open mind and be flexible — do not go into the development process with a specific feature in mind .
Co-authored by Parker Stallard , founder and CEO of Badger , a logistics data management provider and creators of the Badger Freight Tracking app , and Dan Ward , co-founder of mobile app development firm Detroit Labs — which developed the Badger Freight Tracking app . For more information , visit www . badgersolution . com and www . detroitlabs . com .
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