HOMEBASE
The changing retail landscape and growth of online sales has led Homebase to transform its supply chain strategy in order to thrive as a multichannel retailer .
Horsham store home area
Chris Warn , Head of Supply Chain at Homebase
Homebase is implementing a more attentive supply chain strategy and in particular a rigorous stock transformation programme , in order to thrive as a multichannel retailer .
The company , which is part of the wider Home Retail Group alongside other famous British brands such as Argos and Habitat , has admittedly reduced the number of its physical stores . But the company stressed this is not due to poor performance . In fact , Homebase has seen the percentage of online sales grow and they are building an infrastructure to support a sizeable increase in its total participation .
74 November 2015