This has necessitated a change in the current operation and as a result customers can order a product online which then gets directly delivered from the distribution centre without the need for a retail store involvement at any point in the journey .
Chris Warn , Head of Supply Chain at Homebase , said : “ It ’ s a rapidly changing retail landscape in terms of customers ’ behaviours and expectations . I think they ’ re very much in a space of wanting to buy what they want , when they want it , from wherever they want it , expecting to have it delivered to wherever they want it . This is obviously changing significantly
“ Stores are still very important to us , but they ’ re increasingly becoming a place to create inspiration and desire for our customers ”
– Chris Warn , Head of Supply Chain at Homebase
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