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from the traditional bricks and mortar type model that stood unchanged for so long in the past .

“ Stores are still very important to us , but they ’ re increasingly becoming a place to create inspiration and desire for our customers .”

The convenience factor of browsing and ordering anywhere at any time means the desire from customers to shop online is greater than ever and is only going to grow .

Strategic management Aside from its online ambitions , the company is also asking itself what else it can do in its remaining stores to remain attractive

The family-owned company Kärcher is today the world ' s leading provider of efficient , resource-conserving cleaning systems . Kärcher makes a difference through top performance , innovation and quality .

+ 44 1295 752 000 • enquiries @ karcher . co . uk www . kaercher . com / uk