COTTON ON GROUP
138 needs to be available so that they won ’ t have to wade through a pile of sizes or visit other stores to find their size .”
With a few clicks of a button , the rise of e-commerce has also helped strengthen the need for swift delivery but it has also added a new dimension for supply chain professionals to tackle . In January , Cotton On Group launched its online store platform and loyalty card for its South African operations . This has upped the company ’ s sales and the volume of products that need to be delivered .
“ What was good yesterday , is average today and probably won ’ t be good enough tomorrow ,” reflects Marais . “ Therefore , we need to be agile and adapt our model so that consumers can buy what they want , how and when they want to . Even in mature markets , we ’ ve been quite a big player in the e-commerce market . Now , we ’ ve launched our online operation in South Africa , we ’ ve seen a really nice uptake in volume through this channel of the business . We ’ ve also started a new wholesale channel with an online marketplace that stocks
NOVEMBER 2018