AFRICA
CLICK TO WATCH : ‘ THE COTTON ON GROUP : WHO WE ARE ’ 139 our brands which provides another channel for us to be able to offer our product .”
Relying primarily on word of mouth , rather than advertising and delivering a positive customer experience , is the bread and butter of Cotton On Group ’ s success . As a result , getting thorough feedback has been critical “ We ’ re engaging with our team and finding out what customers are saying through online feedback ,” Marais says . “ We ’ re learning from this feedback and I think that speaks to the company ’ s entrepreneurial spirit . We ’ ve got very inspirational leaders who really help drive us to be quicker and faster in unique ways .”
www
. supplychaindigital . com