SUPPLY CHAIN MANAGEMENT
Omni-channel goes global We will move beyond current IT constraints , and distinctions between how a product is bought whether in store , online or via an app will disappear . Crossover will be more apparent , so if a customer buys online and needs support for example , they can receive it in-store .
However , in the next three years the information that is collected about customers and products across different channels will be shared and aggregated across regions . This insight will lead to better product development processes , lower cost supply chains , aggregated procurement and standardised
18 October 2014