SupplyChain Magazine October 2015 | Page 30

QVC UK

Since launching as the UK ’ s first TV shopping channel , QVC has come a long way , and today it is continuing to spearhead efficient multichannel retailing .

The leading multi-channel retailer , QVC , has implemented a range of green initiatives alongside multi-million pound investments in its UK business to achieve an efficient and sustainable supply chain .

QVC launched its UK operation in 1993 , and at that time was purely visible on satellite to a relatively small audience . Now it has grown to be available in all UK homes through mass TV distribution on Freeview , Sky and cable as well as a significant online presence . Customers can order products on-air , online or on mobile devices at their convenience with 24 / 7 UK call centre support .
Owned by Liberty Interactive Corporation , QVC UK has been going from strength to strength and has launched additional TV channels : QVC Style , QVC Beauty and QVC Extra . The progress has been illustrated in financial
QVC launched its UK operation in 1993
30 October 2015