SUPPLY CHAIN

Customers can order products on-air , online or on mobile devices at their convenience

results too ; in Q2 this year revenue grew by seven percent on the same period last year .

Kieran Murphy , Director of Customer Logistics UK at QVC , said : “ We are a multi-channel retailer meaning our methods used to order have become more and more diverse . To place an order we have the straightforward call to speak to a customer service rep , a voice response unit where you can place an order using the item number , and we now also have extensive digital ordering options .

“ You can see on our live broadcasts whether items are available , in limited stock , or almost sold out , and that ’ s because our sales platform systems are intrinsically linked with our warehouse management systems ( WMS ). It is a real-time update of our inventory levels , and of course to deliver good service you cannot sell something you haven ’ t got . With speedy delivery becoming

www . qvcuk . com 31