Key People
When building the digital service offering , it was “ no longer about what are our competitors doing globally ,” she shares , “ but more a conversation about what is happening in ecommerce generally ”.
“ Online shopping has exploded and ecommerce in the B2B environment was behind . We looked for inspiration by trying to see what are other big , successful retailers doing online , so we could make sure the customer experience of buying online at a personal level is translated into buying office supplies .”
The team then took it one step further to consider the B2B aspect of ensuring reporting , approvals , progress management and business features were offered , without sacrificing the customer experience .
Supplier sustainability
With a large and diverse government and corporate customer base , COS takes its
Belinda Lyone
General Manager , Strategic Sourcing & Marketing
Belinda is a passionate second generation executive of Complete Office Supplies . Growing up exposed to the ups and downs of a private business , Belinda developed her passion early for marketing and business , completing her Bachelor degree in Economics and Masters in Marketing .
Prior to joining the family business in 2003 Belinda began her career in reward marketing before spending six years responsible for marketing international spirit and liqueur brands .
Over the past eleven years working in the family business Belinda has been responsible for the procurement and marketing functioning , instrumental in supporting the businesses ongoing success and growth , riding the e-commerce phenomenon , delivering the most loved website www . cos . net . au .
Belinda was recently named Next Generation Achiever of the Year in the 2016 Family Business Australia ( FBA ) Awards .
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