SupplyChain Magazine October 2017 | Page 106

KNICHEL LOGISTICS
Kristy Knichel ( CEO ) and Jonathon Krystek ( COO ).
Customer service Customers are reaching out to Knichel Logistics wanting to be part of its unique dynamic . Knichel has a team to work with them – talking to them , emailing , and arranging visits – and something they appreciate about the business the most is honesty .
“ We have processes in place that our people have been trained on , and they need to follow them as far as informing customers of certain situations in a timely manner , so that the customers are happy ,” Kristy explains . “ It would surprise you how many big companies we ’ re competing with don ’ t do simple things like this , because they don ’ t have the time to personalise customer needs . Giving that extra touch to the customer – as well as treating our carriers well – is key .”
Knichel ’ s determination has paid off . The company is being noticed by big names – notably , Walmart Direct – and this is feeding into Kristy ’ s desire to create a more diverse supply chain . She wants Knichel Logistics to become involved in many different fields , thus widening