31k employees with benefits that weren ’ t offered by some of our competitors at the time such as a pension fund , medical aid and maternity leave . I think our customers really identify with that .”

A shopping experience like no other Customer experience can make or break a brand , and it is a core value which is ingrained into the ethos of Woolworths . When designing a store , every minute

The total number of staff in Woolworths ’ SA workforce

detail is meticulously considered to ensure that it offers customers the ultimate shopping experience .

“ If you look at the way that our stores are designed you can see that it ’ s a really comfortable place to shop ,” reflects Naidu . “ In my opinion , it ’ s the little touches and the customer service which makes Woolworths a market

132 October 2017