SupplyChain Magazine October 2017 | Page 133

AFRICA leader . So , for instance , something as simple as a grocery trolleys in one of our stores will be of a superior quality to that of our competitors .
“ Not only do we pride ourselves on our hygiene standards and highquality products , but we also make sure that we take care of you as a customer when you walk into one of our stores . We invest heavily in research and development and the renovation of our stores to ensure that the shopping experience is enjoyable for the customer .”
A visual brand Visual merchandising and design is a vital tool that is embedded into Woolworths ’ DNA . Over the decades , the company has worked alongside leading suppliers to source innovative , market-leading displays which connect with their customers on an emotional and visual level .
“ At Woolworths , we really try to communicate with our customers ,”
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