SupplyChain Magazine October 2019 | Page 20

DELOITTE BELGIUM
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Helping Deloitte ’ s customers navigate that complexity is at the heart of Overdulve ’ s current role , a quest he believes is fundamentally guided by the need to put the customer at the epicentre of the question . “ For a lot of companies , their supply chain is the final connection point to the customer ,” he points out . “ What I find intriguing is the idea that , instead of taking a ‘ push ’ perspective from a supply chain point of view and saying ‘ this is our supply chain , these are our capabilities : this is the service we offer our customers ’,
we advise clients on how to adopt more of a pull perspective and listen to the customer ’ s needs and wants .”
By listening to what Deloitte ’ s clients ’ customers truly value in the supply chain service they receive , which eventually drives ( part of ) their buying decision , Overdulve maintains companies can tune and reconfigure their supply chains – plural – in order to turn it into a source of competitive advantage . He notes that , with increasingly demanding customers , there are three major conclusions from
OCTOBER 2019