“ Attention shoppers : the internet is open ,’’ read the headline on the 12 August 1994 issue of the New York Times . “ At noon yesterday , Phil Brandenberger of Philadelphia went shopping for a compact audio disk , paid for it with his credit card and made history . Moments later , the champagne corks were popping in a small two-story frame house in Nashua , NH . There , a team of young cyberspace entrepreneurs celebrated what was apparently the first retail transaction on the internet ,” wrote the Times .
Brandenberger paid $ 12.48 ( plus shipping and handling ) for the CD copy of Sting ’ s “ Ten Summoners ’ Tales ”. NetMarket - described by its 21-year old CEO Daniel M Kohn as the equivalent of a shopping mall in cyberspace - had just taken the first step on the road to a revolution in commerce that has completely changed the way that the modern world operates .
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