TECHNOLOGY
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If the world recognises the anniversaries of the events that shaped it the most , the celebration of e-commerce day should be recognised with a parade and a free download of Sting ’ s latest album .
The e-commerce market has had an unprecedented impact on the way in which retailers interact with consumers across the globe , and its presence in our collective lives is only becoming more pervasive . In 2018 , global e-commerce sales totalled $ 2.86trn ( that ’ s over $ 200bn more than the
GDP of Italy , by the way ), representing a cumulative growth of 18 % year on year . Its impact on the global supply chain has been epoch-defining .
Almost 60 % of interviewees in a recent Shopify report stated that they frequently make purchases from overseas retailers , a trend driven by online marketplaces like Wish ( which enable sellers to internationally market and sell their products to consumers - the sellers are typically Chinese consumer goods manufacturers and the consumers are typically
OCTOBER 2019