SupplyChain Magazine October 2019 | Page 49

real-time decision-making for both shippers and carriers ,” he says . “ To stay competitive , organisations need to take a page from Amazon ’ s book , by working to maximize worker utilization , and efficiency , see more sentiment analysis , market data on demand , make informed decisions about their operations , and ultimately grow their businesses in smart , strategic ways .”

This need for impeccable data , gathered both internally and externally from companies and consumers , is the challenge that supply chain and logistics are going to have to fight to overcome if they want to take advantage of the $ 2.8trn e-commerce industry . Alex Kerswill , Supply Chain Customer Success Manager at Peak , thinks that the industry has a sizeable mountain to climb .

“ Increasingly , that last piece of the process is growing in importance . And while this should be unsurprising , given that more and more goods and services are bought online – either through retailers , ‘ box businesses ’ like HelloFresh and Harry ’ s Razors ,

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