drive costs down through automation and digitalisation .”
“ It ’ s all about information and transparency ,” adds Hueske . “ It ’ s important to provide customers with as much information as early as possible , whether that ’ s about the capacity available or shipment status . But , this is centered around the availability of data and the right interfaces through our portal or APIs . We ’ re seeing a large trend in online booking because it is the most accurate information available and the customer is in need of this information at the moment . We ’ ve been lucky that we ’ ve been proactive enough in the past to develop solutions and we ’ ve got some good services in place for our customers and accelerate that rollout .”
EXECUTIVE PROFILE :
Boris Hueske 113 Title : Head of Digital Transformation Company : Lufthansa Cargo Industry : Air Freight
Location : Frankfurt
Boris Hueske has a degree in business administration of the Philipps University Marburg with a focus on logistics and finance . Within 20 years of industry experience in logistics , transportation and airfreight he took over management positions at DB Cargo , Lufthansa Cargo , XPL and Aerologic in the fields of supply chain management , sales , strategy , JV management , finance , revenue management and digitalistion . Since 2018 he is responsible for defining and achieving the Digital Transformation approach of Lufthansa Cargo with activities in automation , new digital services and digital business models . supplychaindigital . com