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That can-do culture was something Yudianto noticed straight away upon his arrival at the firm . “ I was challenged to adapt ,” he says . “ In the beginning I had to work out how to adapt with my team and how to synchronise the frequency , and the rhythm of the way I work with the people in the organisation . That was especially true with my team because they have a real strength instilled in them by the culture .”
The market in Asia has traditionally relied on businesses driving consumer ’ s desires . No longer , with more empowered consumers certain about what they want . “ The way I see it , now the customer drives the business . What I mean is that in India , China , and Southeast Asia , people want a certain product delivered within this time , with this quantity and at this price . The old industry and logistical challenges were about distributing
OCTOBER 2020