“ Logistics and procurement have to be close ”
— Tofan Yudianto , Head of Logistics , Asia , PZ Cussons
bigger volumes to the market , and then the consumers going and buying your product . But now the challenge is totally different . The consumer doesn ’ t care where the product is going to be manufactured , where the product is going to be provided . It ’ s about what they want and what they need .
“ The biggest challenge in Asia is how we can map and connect the dots and solve the puzzle between sourcing and demand . In Asia for example , if you
EXECUTIVE PROFILE :
Tofan Yudianto
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Title : Head of Logistics Industry : Consumer goods
Company : PZ Cussons Location : Asia
Tofan Yudianto is Head of Logistics , Asia , for consumer goods manufacturer PZ Cussons . Alongside his logistics experience , he has extensive knowledge of differing parts of the fast moving consumer goods ( FMCG ) industry thanks to previous roles . “ I started in my current role in 2015 , but before that I was working with another multinational FMCG company , Unilever ,” he says . “ There I played several roles , working as the business system manager , working with a staff on projects , and also in the marketing and sales area .”
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