In the face of a decline in its market share , Kuwait Airways is rolling out major changes in order to deliver a renaissance in its fortunes ; it has been able to significantly reduce losses while undergoing a substantial rebrand as well as investing KWD16 million in IT infrastructure and the upgrade of its technological support .

Market Share CEO Abdullah Al-Sharhan admitted that his company ’ s market share was a concern for the management team but , ultimately , he remained confident . He said : “ We used to have a share of about 55 percent in the Kuwaiti market but this declined to as low as 18 percent ; we have now recovered to a little above 20 percent with the introduction of our new fleet with on-board

104 September 2015