SupplyChain Magazine September 2015 | Page 105

MIDDLE EAST services and new entertainment systems . “ The new personality of the airline is bringing the customers back ; a lot of Kuwaitis are still very loyal to the airline , it ’ s just that we have to make sure we evolve steadily in order to win even more back . What we have recently completed is already having a really positive impact on our market share today .”
“ We have also recently gone through a privatisation exercise and have increased our revenues by about KWD20 million during 2014 : some of this has been market driven , while some has been achieved through better marketing tactics .”
In the case of this business , the numbers show that the time , money and effort invested in turning the airliner around have not been wasted . Al Sharhan said : “ Financial performance has improved ; we have cut our losses by 50 percent both in 2013 and 2014 and we hope to finish 2015 with a further cut . Simply , we have improved revenues while cutting costs .”
Kuwait Airways is poised to make gains once the new KAC terminal is constructed at the Kuwait International Airport in 2016 , This new terminal has been allocated to the company by the Supreme Council of Aviation in Kuwait , and will be the KAC home until the ultimate T2 Terminal is built in five to six years .
Al-Sharhan said : “ We have collaborated with the Civil Aviation Authority of Kuwait , and they have allocated us four gates which is
Abdullah Al-Sharhan , Kuwait Airways CEO

‘ Kuwait Airways is poised to make gains once the new KAC terminal is constructed at the Kuwait International Airport in 2016 ’

www . kuwaitairways . com 105