Supply Chain Digital Magazine July 2025 | Page 47

Schneider Electric uses augmented reality to make servicing safer while reducing down time in the factory
Mourad emphasises that supply chain leaders must work closely with other functions – such as sales, marketing, R & D and finance – to truly understand the company’ s priorities and customer expectations.
This alignment process involves connecting operational capabilities with strategic vision from the earliest stages of planning.
“ It’ s about connecting the dots early and making sure the supply chain strategy supports the organisation’ s mission,” Mourad continues.“ For example, if the business is focused on digital transformation or sustainability, those priorities must be reflected in how we design and operate the supply chain, while ensuring commercial business factors are met.”
The evolution of the CSCO The role of the CSCO has undergone dramatic transformation, evolving from purely operational oversight to strategic business partnership.
“ The role of the Chief Supply Chain Officer has evolved significantly in recent years,” notes Mourad.“ It used to be more operational, focused primarily
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