60 years of Whitman The Estée Lauder Companies

“ For us, transformation always starts with the business model – not with technology for its own sake,” Jamal says.

His goal is to develop a value chain that is more consumer-centric and can respond to the changing demands and pace which they desire. The‘ Beauty Reimagined’ project is ELC’ s way of operating as a“ dynamic value chain” which is engineered for resilience and embeds better decisionmaking into everyday operations.

The core aim is to strengthen execution and simplify end-to-end workflows across the enterprise. For this to occur, there needs to be a movement away from

28 July 2026