ACCENT GROUP LTD
COMPANY FACTS
• Accent Group LTD has more than 446 stores across Australia and New Zealand
• In 2017 / 18 total digital sales grew by 13 %
• Accent Group has delivered strong returns over the past 5 years
• Accent is on the ASX , and its total shareholder return over the past 5 years is 177 %
• It has 13 new websites across Australia and NZ , with two launching next year
• Omnichannel sales are on track to reach 15 % target of total sales within two years
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• Accent ’ s online sales are growing fast — 131 per cent in 2017
• Approximately 40 to 50 per cent of online sales now come directly from the stores , of which the majority are omni-enabled
• Customer care is front of mind going into 2019
• 24 / 7 coverage will include across live chat and email
• Live chat launched in October across Vans , Skechers , Timberlands , Doc Martens and Platypus , with Hype DC and The Athlete ’ s Foot coming soon
• In the past 12 months , 3.5million customers registered through its various loyalty programs
• Platypus launched same day delivery service in July 2018 , more will be rolled out 2019
• Accent has hubs in Melbourne , Sydney and Manila
• In just the last two months , Accent secured the rights to the Supra brand and launched kids online brand , The Trybe
FEBRUARY 2019