USA
Different buyers bring with them different supply chain nuances , and Bauer points out some of the challenges associated with this diversification . For instance , selling through Amazon has demanded a whole new stickering process , while precision has become even more of a must with delivery schedules .
Bauer explains : “ When you sell into the likes of Walmart you are dealing with extremely lean supply chains so it is vital to have consistency of demand . You can get fined by Walmart if you ship a product early – they don ’ t want extra inventory on their books , nor do they want to run out . This means we have to add an extra layer of sophistication to our supply chain .”
Challenges granted , expansion into new sales channels has opened up access to Nutrabolt ’ s product ranges to a far greater demographic across the USA . And having reached out to a
“ When you sell into the likes of Walmart you are dealing with extremely lean supply chains so it is vital to have consistency of demand ”
– Casey Bauer , Chief Operating Officer , Nutrabolt
wider audience of fitness enthusiasts , it is vital to convert as many of them as possible into repeat customers . Central to this is meaningful engagement .
“ If you pick up one of our products it has a 1-800 number on the label ,” says Bauer . “ If you call that number you ’ re not routed to a call centre somewhere else , you are sent trough to a group of Nutrabolt folks we have downstairs who will answer questions and send handwritten notes back to the consumer .
“ We had one recently , which was the first problem we ’ ve had on direct to consumer for a long time , where two products went to the wrong people . Our warehouse immediately got on it and dispatched the right products , and one of the customers even got the replacement and heard from us before they got home to see that they had been sent the wrong order . We really believe in that close connection and doing right by our customers .”
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